Every requirement is different, and that’s why we envisage proper user behavior, understand their perspective before diving deep into the design.
We build personas that reflect upon the end user and create a design around it rather than using a generic end user.
We build site architecture with the aim to break information into meaningful chunks and improve site navigation.
Sketching enables us to visualize the ideas and improve them before giving them actual form.
Wireframing is where all the fun begins where we transform a skeletal framework of the system and feedback is gathered.
The individual elements are then emphasized on to give an intuitive interaction.
An arrangement of images, references, colors and fonts with a purpose to evoke an emotion or represent a particular style.
A lot of iterations, combinations and long talks make up the visual experience.
It is then tested on actual users, iterated, refined and flavored with brilliance.