PWA or AMP – Should you pick one or both?

What should mobile app developers use to create competitive apps and how should they select one of the two?

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The surge in the use of mobile phones and digital content continues and consumers are using more and more web and mobile apps. To stay in the game and outmatch competition, businesses need to offer both functional as well as visually stunning apps. The most popular and widely used technologies are Progressive Web Apps and Accelerated Mobile Pages, and are used by mobile app developers to deliver a faster and richer digital experience to users. But the question is which is better – Progressive Web Apps or Accelerated Mobile Pages? What should mobile app developers use to create competitive apps and how should they select one of the two?

What is Progressive Web Apps?

A Progressive Web Apps is a website that actually functions, looks and feels like a native mobile app, and can be installed on a mobile device easily. The app can be accessed from a web browser where the site prompts the user to install it on the device. Simply put, Progressive Web Apps look like a mobile app and have with similar interactions and navigations, and are an advanced form of responsive web apps. Progressive Web Apps work on a collection of design concepts, web APIs and features that modern browsers support. Progressive Web Apps can even work offline due to caching.

What is an Accelerated Mobile Pages?

Accelerated Mobile Pages is an open-source project which app developers use to create web pages capable of loading instantly in any browser. Accelerated Mobile Pages helps improve page-loading performance and browsing experience of a website by eliminating unnecessary data.

Accelerated Mobile Pages is made possible by enhancements in the HTML, CSS, and JavaScript. App developers insert the Accelerated Mobile Pages code into a website’s code and minimize the use of HTML, JavaScript and CSS.

Comparing Progressive Web Apps and Accelerated Mobile Pages

Progressive Web Apps and Accelerated Mobile Pages are very different technologies. Progressive Web Apps allows a user to load a lightweight website on a mobile phone which works like a native app. Accelerated Mobile Pages is basically a web page that has been optimized with a stripped down version of HTML and CSS code and restricted JavaScript. Accelerated Mobile Pages is meant for mobile users and gives them access to web pages that load and navigate instantly.

Progressive Web Apps Advantages

  • It’s very lightweight and takes no space
  • Doesn’t need to be updated repeatedly because of the service worker update process
  • There’s no need to visit any app store to install the app
  • Progressive Web Apps is ideal for ecommerce websites
  • Progressive Web Apps are compatible with any device
  • Progressive Web Apps are very secure because the access is via HTTPS
  • Relatively cheaper than native apps
  • Increased engagement with relatively less development effort
  • Reduced development lead time

Progressive Web Apps Disadvantages

  • Progressive Web Apps do not have full mobile features like a native app
  • Progressive Web Apps tend to drain out a phone’s battery
  • Not all devices support all functionalities
  • Not all hardware functionality is supported
  • Does not support cross app logins

Accelerated Mobile Pages Advantages

  • Accelerated Mobile Pages has support for ads facility
  • Accelerated Mobile Pages pages load very fast and are loved by users
  • Accelerated Mobile Pages helps reduce the load on a server hence improves its performance
  • Excellent for publisher sites
  • Enhances mobile SEO and keyword rankings in mobile devices

Accelerated Mobile Pages Disadvantages

  • Developers cannot track user activity on Accelerated Mobile Pages
  • Accelerated Mobile Pages work only on cache and are not good for e-commerce sites
  • Accelerated Mobile Pagess don’t really help improve the search ranking of a website
  • Doesn’t work with JavaScript except an off-the-shelf Accelerated Mobile Pages library
  • Images are done with lazy load which means they load only upon scroll

So which one is the right choice for mobile app developers?

As we can see, both Progressive Web Apps and Accelerated Mobile Pages have their own pros and cons, so selecting one of the two depends on which best suit an app developer’s requirements. For websites served through HTTPS, both Progressive Web Apps and Accelerated Mobile Pages are essential for delivering a great user experience. They are both powerful tools that enhance site performance and user experience.

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By understanding the characteristics of both Google Accelerated Mobile Pages and Progressive Web Apps for your business, you can utilize them accordingly. In combination, both Progressive Web Apps and Accelerated Mobile Pages can help you enhance the web experience of your visitors. Accelerated Mobile Pages helps deliver a mobile page faster while Progressive Web Apps helps deliver the best user experience. Both technologies allow offline content in poor or no connectivity areas because Progressive Web Apps works on a cache basis while Accelerated Mobile Pages load fast even in low connectivity. Accelerated Mobile Pages is great for static content heavy websites, while Progressive Web Apps are great for user-oriented dynamic websites. For a business looking at building a great website, Accelerated Mobile Pages and Progressive Web Apps are both important for a smooth user experience. There is no clear winner between Accelerated Mobile Pages and Progressive Web Apps because mobile app developers are certain that both technologies perform best in combination. You can pick one of them or leverage the benefits of both for best results.

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Published Date: August 30, 2019

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